As I write this post, I’m wondering if my efforts are going to be vain – do I still have a blog audience? I stopped blogging when I had reached my peak in monthly page views, and when a bunch of amazing opportunities were coming my way – press trip invitations for luxury international trips, lots of commissions for writing work.. I was even in talks with a TV production company. It was all I ever wanted the blog to be, but it wasn’t what I wanted for ME. So that’s why I decided to leave my job, and my country, and venture into the unknown. More on that in this post.
Leaving behind Joburg, and Jozilicious, was really hard, and for a while I still tried to hold onto it – but running a Joburg based blog when you’re not in Joburg is quite hard. I also didn’t feel quite right about passing on the blog to someone else because so much of who I am, and my journey over the past few years, is documented here.
I got caught up in the MBA, and then had to adjust to working again and living in Cape Town, and now London. 18 months after we sold our apartment in Joburg, I finally feel settled in a home again. I completely underestimated how much I’d crave this feeling and how much I value having a home – a space where I feel at ease and comfortable.
Now that I don’t have to stress about looking for a job or about furnishing a house, I’ve been thinking more and more about Jozilicious and have been itching to write. I write to inspire, to vent, to give and to receive. The blog started out as purely a passion project before it became a part time job, and I’d like to take it back to the beginning. I don’t want to put too much pressure on myself, but I want to start writing for the love of it again. So.. in the next few weeks and months, you’ll hopefully start seeing some of the same kinds of posts you’re used to from Jozilicious. Here’s to a new start!