Armani has a new perfume out called Acqua for Life, and for every bottle that is sold, they donate water to a water deprived community (like Ghana). They’ve partnered up with Green Cross International to do this, and Giorgio Armani has renewed his Acqua for Life Challenge in 2012 to stimulate greater public awareness about water scarcity and safety.
I think its a great campaign- so often we carry on living life in our little bubble and complain about small stuff, but we don’t realise that there are people out there who don’t even have access to WATER, something we regard as so basic and often take for granted.
The party was fab, loads of celebs all dressed in white. I was inspired to throw an all white party at home ‘cos the effect it creates when everyone is dressed in white is fab! I kind of felt like I was at one of P Diddy’s parties 🙂